Goal: Complete a Facebook Ads campaign from conception to completion.
Prerequisites or requirements: In order to run Facebook Ads Campaign, you will need to have an ad account, the pixel installed, and conversion tracking enabled on your website. Follow Recipe 003 – Prepare to run Paid Ads on Facebook if you have not previously.
Why this matters: To be successful with Facebook Ads, you must have a reliable, repeatable, and scalable process in place that positions you for success and enables you to continuously improve based on your prior performance.
When this is finished: Every single time you want to start a fresh Facebook Ads campaign.
One who performs this: The individual in charge of paid media.
Step 1: Clearly state your goal
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Result: You are confident that the Facebook Objective best serves your objectives.
Step 2: Clearly specify who you are aiming at
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Result: You have chosen every audience you want to target with this campaign.
Step 3: Recognize how your campaign will fit within the overall structure of your accounts.
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Outcome: Ideally using the Facebook Ads Campaign Planner spreadsheet or something similar, you have clearly identified all the campaigns, ad sets, and ads that you will be using as well as all the assets that will be necessary (Creatives, Copy, etc.).
Special instructions: If you have already completed that blog and created a Facebook Ad Campaign Planner spreadsheet using your current organizational structure, use that one instead and continue from it rather than beginning a new one.
Step 4- Create your campaign, ad set, and ad name
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Results: Your Campaign/Ad Set/Ad names were generated using the Naming Convention Generator.
Special guidelines: The names of the Campaigns, Ad Sets, and Ads should be updated in your Facebook Ads Campaign Planner spreadsheet.
Step 5- Implement your campaign on Ads Manager
Start implementing those campaigns in Ads Manager using your Facebook Ads Campaign Planner as a guide.
