Table of Contents
Executive Overview
Our team has completed a full review your website, ad campaign, ad account, and competitors around [Niche].
Here are some areas of improvement and opportunities to pursue:
- XXXXX
- XXXXX
- XXXXX
- XXXXX
- XXXXX
The next few slides are thorough analysis and findings for each of the improvement mentioned above.
Analysis
Finding #1
Issue: Here you will describe the analysis you’ve done on the client’s site, ad account. What issue did you discover?
Solution: Add insights here about how you can fix it.
Screenshot to illustrate
your point.
Finding #2
Opportunity: Here you will describe the analysis you’ve done on the client’s niche. What chances are there.
Solution: Add insights here about how you add value.
Screenshot to illustrate
your point.
Finding #3
Opportunity: Here you will describe the analysis you’ve done on the client’s competitors. What opportunities are there?
Solution: Add insights here about how you can help the client innovate.
Screenshot to illustrate
your point.
Strategy
Funnel Strategy
Here you’ll describe the high level review of your Facebook ads strategy.
- What kind of landing and sales pages are needed
- Do you need a lead magnet
- Who are you targeting
- Why are they important
- How will you track the customer’s journey
- How are you targeting customers at top, middle and bottom of the funnel
- Proposed ad spend at each stage of the funnel
Strategy
Screenshot to illustrate
your point.
Goals
Propose Specific, Measurable, Achievable, Relevant, Time-Bound (SMART) Goals
Examples
- Increase top of the funnel traffic by 50% by June.
- Increase sales conversion rate by 15% in the first 3 months.
- Increase brand awareness by growing 10,000 fans to the Facebook page.
Deliverables
Deliverable #1: Project Planning and Management
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Screenshot to illustrate
your point.
Deliverables
Deliverable #2: Project Planning and Management for Ad campaign
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Screenshot to illustrate
your point.
Deliverables
Deliverable #3: Landing Page Creation for Ad campaign
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Screenshot to illustrate
your point.
Deliverables
Deliverable #4: Ad campaign Creatives
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Screenshot to illustrate
your point.
Deliverables
Deliverable #5: Ad Campaign Management
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Screenshot to illustrate
your point.
Deliverables
Deliverable #5: Reporting
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Screenshot to illustrate
your point.
Timeline
Timeline for results
January 20XX
June 20XX
October 20XX
Expected traffic increase.
Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sept | Oct | Nov | Dec |
July 20XX
March 20XX
Expected traffic increase.
Wrapup
